No. 114 · Illustration and data

Journey line

A line draws down the page alongside your scroll, joining the steps. Scroll down and follow it.

See it below ↓

An athlete gripping a loaded barbell before a deadlift
Fig. 04 — Iron Hour, Brand · Booking

How a site gets made

  1. 01 Week one

    Listen

    A long call about your business, your customers and the work you are proudest of. Nothing is designed yet.

  2. 02 Weeks two and three

    Shape

    Words first, then a direction: type, colour and the one idea the whole site hangs on.

  3. 03 Weeks four to six

    Build

    Every page written by hand, fast on a phone, easy to read with a screen reader, simple for you to edit.

  4. 04 Launch day

    Go live

    Your domain, your search listing and a quiet launch, with a month of small fixes included.

Start with a call