Lizzy East, Komodo
Rooted Wave Creative Hi, I'm Lizzy East.

I Help Digital Business Owners
Use AI to Get Their Time Back.
Actually Back.

I'm a builder, a digital nomad, and someone who spent two years figuring out what AI can actually do — not in theory, in real businesses. I build AI systems for established business owners who are done doing everything manually. Content. Client workflows. Operations. Whatever's eating your week. You put your business in. The system runs it. You get back to what you built this for.

The agents run. They research, strategize, and create — all from a content brain built specifically for your business. Your voice, your positioning, your audience, your offers. What comes out isn't a template tweaked to fit. It IS you. And because AI keeps developing, I keep building. Every new capability gets integrated before you have to think about it.

See What I Build → My Story
24.1°N 110.3°W · Built on the Road · Running Everywhere
AI Systems That Actually Work Content on Autopilot Claude Code Builds Done-For-You Automation Built for Business Owners Your Brand. Your Voice. No More Blank Screens Time Back. For Real. Built in Baja. Runs Everywhere. Rooted Wave Creative The AI Agent Lab AI Systems That Actually Work Content on Autopilot Claude Code Builds Done-For-You Automation Built for Business Owners Your Brand. Your Voice. No More Blank Screens Time Back. For Real. Built in Baja. Runs Everywhere. Rooted Wave Creative The AI Agent Lab
What This Is

AI Isn't Magic. But a Well-Built System Kind Of Is.

Most business owners try AI and get something back that's technically an answer — but it's flat, generic, and disconnected from everything that makes their business theirs. So they edit more than they save. Or they give up and go back to doing it manually.

The problem isn't the AI. It's that nobody built it a proper foundation.

The systems I build start from your business — your voice, your positioning, your workflows, your goals. Everything that makes you you gets built into the system first. Then the outputs come out right. Every time. Without you managing every step.

I started with content because that's where most people feel the pain first. But what I actually build is infrastructure. The question I ask every client is: what's eating your time that shouldn't be? The answer to that is what we build.

This isn't a prompt tool. It's a brain — custom-built for your business. The agents run. They research your positioning, surface content directions built for your specific audience, and generate your full week of content. All from a system that knows your business deeply enough that what comes out isn't just in your voice. It IS you. You confirm the direction. The system handles everything else. And as AI keeps evolving, I keep building — so you never have to.

Weekly content system
Weekly Content

Your Content. Running Every Week.

Carousels, Reel scripts, captions — generated in your voice, formatted and ready. The agents research, build strategy, and create from your brand brain. You confirm, review, and post. No blank page. No Sunday dread.

Content repurposing system
Repurposing

Make It Once. Distribute It Everywhere.

One long-form piece broken into carousels, captions, and posts automatically. The system handles the distribution.

Content strategy
Content Strategy

A Brain That Knows Your Brand.

The system researches your positioning and builds a content brain that knows your tone, your audience, and what converts — so every piece has a purpose.

Email content on autopilot
Email Content

Newsletters That Sound Like You.

Nurture sequences and campaign copy written in your voice, on a schedule, without starting from scratch every time.

The question I ask every client is: what's eating your time that shouldn't be? The answer to that becomes the system we build — whether that's content, client onboarding, or something else entirely that's taking up your Sundays.

Everything I build is designed to run in your stack, in your voice, with you staying as in-control or as hands-off as you want.

See What I Build →

Sound familiar?

"I spend hours on content. Half of it doesn't sound like me."

"I've tried AI tools. I edit more than I save."

"I'm doing everything myself and the stuff that matters keeps getting pushed."

✦ There's a system for this. You're in the right place.

Ready to stop starting from scratch every week?

See How to Work With Me →
Start Here — Complimentary

What Would Your Brand Look Like If AI Built Your Content?

Drop your website URL. AI reads your brand — your positioning, your tone, your voice — and generates a fully personalised Instagram carousel slide. Not a template. An actual piece of content, built from your brand DNA, in under 60 seconds. No signup. No strings. Just yours.

Try the AI Slide Generator →
"Stop Starting From Scratch Every Monday."
Your content doesn't have to cost you 5 hours a week.
Rooted Wave Creative

Like what you see? There's a whole system behind it.

See How to Get the Full System →
What This Actually Gives You

The System Runs. You Get Your Life Back.

This isn't just about moving faster. It's about what you stop spending your hours on.

Before — "A Typical Week"
Monday Stare at a blank doc. Write something. Rewrite it. It's still not right.
Tue–Thu Skip it. Tell yourself you'll do it later. Run your actual business instead.
Friday Post something rushed that doesn't feel like you. Check the likes. Wonder why you bothered.
Weekend Feel guilty about everything you didn't do. It follows you into your days off.
⏱ 5–8 hours lost. Still inconsistent. Still behind.
→
After — "Your Week, Reclaimed"
Monday — 15 min Pick a topic or angle from your strategy. Direction confirmed. Done.
Tue–Thu AI generates the content — carousels, captions, scripts — in your brand, your voice.
Friday — 10 min Quick review. Post. Week done.
Weekend Swim. Travel. Be present. Not think about content once.
✓ 25 min/week. Consistent. On-brand. Actually yours.
5+ hours back / week
15 min to confirm direction
7+ pieces of content
1 system running

Want this to be your week?

See the Entry Points →
How It Works

Your Direction In. Content Out. Here's the System.

01

Your Brand Goes In

Your website, your voice, your positioning, your audience. The system reads it all, analyzes it, and builds a content brain — your brand profile. Built once. Everything runs from it.

02

The System Builds a Strategy

Based on your brand profile, the system surfaces content directions that fit your positioning. You pick what resonates. You're steering, not starting from scratch.

03

Agents Build the Content

Carousels, scripts, captions — generated in your voice, formatted and ready. No blank page. No guessing. No code.

04

You Review. You Post. Done.

A 10-minute check. Tweak if you want. Post. The week is done.

Your Notion content hub — always running

📋 Content Hub 3 ready to post
Monday carousel — 7 slides
Posted ✓
Instagram caption set
Posted ✓
Wednesday Reel script
Ready
Friday newsletter draft
Running…
Next week strategy
Brief
Repurposed LinkedIn post
Brief
This week
60%

Want to see it in action?

See Inside the System → Get Started →
Inside the System

A Content Week When the System Is Running.

No blank docs. No Sunday panic. Just content, ready to go.

Your Notion Content Hub
Topic Format Status Week
Why Content Strategy Beats Volume Carousel ✓ Posted W21
Your brand voice IS the system Caption ✓ Posted W21
How AI agents work (plain English) Reel Script ◎ Review W22
What I built last week and why Carousel ⟳ Running W22
Your brand voice is your biggest asset Caption Brief W23
Carousel Output
"Stop Starting From Scratch Every Monday."
Your content doesn't have to cost you 5 hours a week.
Reel Script
Hook
"Here's what my client did with no content and a Tuesday deadline."
Body
She opened the system. Typed one paragraph. Came back 8 minutes later to 7 slides ready to post.
CTA
The agents run. You confirm the direction once. The rest runs itself.
Caption Library
Your AI tools aren't working because they don't know your brand. Here's how to fix that. 🧵
#AIContent #ContentStrategy #BusinessOwner
I built an AI content system that runs while I'm diving in Baja. Your business can do this too. 🌊
#AIAgents #ContentAutomation #DigitalNomad

This is what your content week looks like when the system runs.

Build This for Your Business →
What Makes This Different

Not Prompts. A Brain.

These aren't tools you wrestle with every Monday. They're autonomous agents — each one pre-loaded with your brand profile, your positioning, your voice. They don't wait for you to tell them what to do. They research. They build strategy. They create content from a foundation that IS you — not one that sounds like you if you squint. You confirm direction once. The rest runs.

Every system I build is custom to the specific business — your offers, your audience, your tone, the way you talk about what you do. Not a generic prompt pack. Not a template with your name dropped in. A real brain, built around how your business actually works.

And I keep building as AI evolves. Every few weeks something new ships. A new agent, a smarter workflow, something that wasn't possible last month. You don't have to track every AI development or figure out what's worth implementing. That's what I'm here for. Your system grows because I grow it.

Most AI Tools
  • ✕ Generic output, heavy editing
  • ✕ You manage every step
  • ✕ Sounds like AI, not you
  • ✕ Frozen at launch
This System
  • ✓ Built from your brand — IS you
  • ✓ Runs autonomously, you confirm
  • ✓ Voice that holds across formats
  • ✓ Always evolving as AI grows
Carousel Agent Caption Agent Reel Script Agent Email Content Agent Brand Voice Agent Content Strategy Agent Repurposing Agent Always Building More →

Always Building

I live on the road — building in Baja between spearfishing sessions, shipping from wherever the WiFi holds. My own business runs on these systems, which means I'm always the first to test what's new. Every few weeks a new agent ships: a lead magnet agent, a podcast repurposing agent, a DM follow-up workflow. The AI landscape doesn't sit still, and neither do I. You don't have to keep up. I do that part.

Recently shipped
Lead magnet capture agent
Podcast repurposing workflow
DM follow-up sequence agent
Next agent — in progress
Lizzy East
The Agent Workflow
Your Brand Profile
→
Research Agent
→
Strategy Agent
→
Content Agents
→
Notion Hub
7+ Active Agents
1× You confirm direction
∞ Always Building More

These agents are ready to run in your business.

See How to Get Started → Join the AI Agent Lab →
Work With Me

Pick Your Entry Point.

From complimentary tools to full system builds — there's a place to start.

Content Calendar — May 2025 AI Running
MonTueWedThuFriSatSun
Carousel Caption Reel Email
MY SIGNATURE OFFER

Monthly Content System

Your content has one job. Bring the right people in and make them trust you enough to buy.

Most content doesn't do that. Not because the person behind it isn't good at what they do — but because content that converts doesn't come from showing up when you have time and writing what feels right that day. It comes from strategy. From knowing your niche. From understanding what's moving in your market right now and writing directly into that.

That's what this system does.

It's a custom AI content operation built around your business — your voice, your offers, your audience. Every week it's tracking your niche, analyzing what's performing, updating its understanding of your market. Every month it takes all of that and writes your content around it. Not templates. Not recycled angles. Content built from live intelligence, written in your voice, shaped around what you're selling.

The system has a brain. It knows what you offer, who you're talking to, what they need to hear before they buy. It knows your pillars, your tone, your rules. And it uses all of that — every single time — to write content that's built to convert, not just fill a grid.

Every build is different because every business is different. Scoped to your platforms, your offers, your market.

Apply →
AI-Generated · Your Brand
FREE — START HERE

AI Slide Generator

You're about to see what your content could look like when it's built from actual brand intelligence — not a template, not a prompt you fill in yourself. Drop your website URL. The AI reads your site — your positioning, your offers, your tone, what makes you different — and generates a real Instagram carousel slide written for your business. Your angle. Your voice. Your niche. Not a mock-up. Not "insert your name here." A piece of content you could actually post.

This is one output from one agent in a system that runs every month — researching your market, thinking about your audience, writing content that's built to convert. Not just fill a grid. It takes under 60 seconds. No signup. No pitch on the other side. Just the clearest demo of what this system does — built from your own brand. Try it. See what it knows about your business before you say a word.

Drop your URL →
$ claude run brand-voice-agent
Loading brand profile...
$ generate --format carousel --slides 7
Analyzing · building hooks · structuring slides
✓ Agent ready
FREE WEBINAR

What Claude Code Can Actually Do

A live walkthrough of what's actually possible when you build AI agents for your business. No theory. No fluff. Real Claude Code builds, running live in front of you. If you've been curious about AI agents and have no idea where to start — or you've tried the tools and they haven't delivered — this is where it changes. You'll leave knowing exactly what's possible and what to build first.

  • Live Claude Code demo session
  • Real agent builds, live on screen
  • Q&A — your actual questions, answered
  • Recording + full resource kit
  • See the system that runs my business
Save My Spot →
Content Week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Carousel
Caption
Reel
Email
DIY DIGITAL PRODUCT

The Carousel Kit

The full system for building your own AI carousel agent — in your account, owned by you, running forever. This isn't a course about AI. It's the actual Claude Code setup, the brand voice framework, the prompt architecture, and step-by-step walkthroughs so you can build it yourself. You understand how it works. You own the output. You can adjust it as your business grows.

  • Pre-built carousel agent (ready to deploy)
  • Brand voice documentation framework
  • 7-slide structure templates, tested and proven
  • Full Claude Code setup walkthrough
  • Complete prompt library, yours to modify
  • Ongoing access as new components ship

Best for: Business owners who want to understand the system from the inside and run it themselves.

Get the Carousel Kit →
01
02
03
04
LIVE
LIVE COHORT — MAX 10 SEATS

Build Cohort

A small-group live workshop where we build your carousel system together — on your account, in real time. You don't follow along and do it later. You leave the session with a working AI agent that's already generated its first piece of content in your voice. Max 10 seats so everyone gets real support, real answers, and a real outcome.

  • Live Claude Code setup on your account
  • Brand profile built live, specific to you
  • First carousel generated before we close
  • Session recording + full resource kit
  • Direct Q&A — your business, your questions

Best for: Business owners who want to build alongside others and have real questions answered in the moment.

Join the Next Cohort →
CONTENT VOICE SYSTEMS WORKFLOW STRATEGY
HIGH TOUCH

AI Strategy Session

Not a generic call. A focused 60-minute consulting session where I dig into your business, your workflow, your content process, and your biggest time drains — and show you exactly where AI should be taking things off your plate. You leave knowing what tools to use, what to build first, and how to get started — with a written strategy report and a personalised action plan specific to your business. No guessing. No one-size-fits-all. Just a clear, honest roadmap built around how your business actually works.

  • 60-minute 1:1 consulting session
  • Full workflow + content process review
  • Recommended AI tool stack for your business
  • Getting-started action plan (what to do first)
  • Personalised written strategy report
  • Session recording

This is also the natural starting point for Done-For-You work — we know exactly what to build before we build it.

Book a Strategy Session →
Brand Brain
→
AI Agents
→
Notion Hub
→
Content Out
DONE FOR YOU

Full AI System Build

I build your entire AI content system from scratch. We start with your brand — documenting your voice, your positioning, your offers, and how you think — and from that foundation I build the infrastructure: custom agents, a Notion content hub, a full prompt library, and every workflow configured, tested, and handed over ready to run. This isn't a setup call. It's a complete system built around your specific business.

  • Deep brand voice documentation + profile
  • Custom agent build for your content stack
  • Notion content hub, fully configured
  • Complete prompt library, ready to run
  • Templates for carousels, captions, scripts, emails
  • Handover walkthrough call
  • 30-day support window post-delivery

Starts with an AI Strategy Audit — so we know exactly what to build before we build it.

Apply to Work Together →
The Story

I Didn't Learn AI Last Year. I Spent Two Years Breaking It First.

I've been building things on the internet for a long time. Digital marketing. Content strategy. Brand systems. I worked with established coaches, service providers, and online brands — helping them show up consistently and build businesses that actually reflected who they are. That was the work. Then AI changed everything.

I didn't jump on the trend. I went deep. I learned to build AI agents. To write code with Claude. To architect systems that actually replace the manual labor of running a business — not tools that help a little, but infrastructure that runs. I broke things constantly before they worked. That's still how I learn.

The question I kept coming back to was: what if the content just... happened, while you were doing everything else? That question became The AI Agent Lab. And the answer turned out to be yes — if the system is built right, if your brand is in it, if the agents are trained on you. Then it runs. Consistently. Without you spending your Sunday nights on it.

I run my business from wherever the water is good and the WiFi holds. Baja, mostly. Southeast Asia when the season pulls me there. Between dives I'm usually building something new. My business follows me because I built it that way. That's exactly what I help you do.

Content is where most people start because that's where the pain is loudest. But what I actually build is capacity. More output, fewer hours, less manual everything. If you can describe what's eating your time, I can probably help you build something that takes it off your plate.

Working with me starts with building your brain. Not a prompt list — a real AI architecture trained on how you think, what you sell, who you're talking to, and what makes your business specific. The agents run. My clients aren't just automating content. They're running a business brain that keeps getting sharper.

"I wanted to spearfish in Baja on a Tuesday and not feel guilty about my content. Now I do — and so do my clients."

— Lizzy East, Founder · Rooted Wave Creative
"

What if the content just… happened, while you were doing everything else?

The question that started all of this

Built from everywhere
Baja, Mexico
Chiang Mai, Thailand
Bali, Indonesia
Cape Verde
Málaga, Spain
Nicaragua
Costa Rica
Komodo, Indonesia
+ wherever WiFi holds
2+ years building AI systems
30+ countries worked from

We get one life. The hours you spend on things a system could handle — those are hours you're not spending on what actually matters. The trip. The moment. The version of your life you keep putting off. I got obsessed with closing that gap. Not because it's a good business idea. Because that time belongs to you.

— Lizzy East

Want to work with someone who actually built the thing?

See How We Can Work Together →
The AI Agent Lab

Where the Builds Happen in Public.

Every new agent I build gets dropped into The AI Agent Lab first. Members get the prompts, the Notion templates, the walkthroughs, and a direct line for real implementation questions. This isn't a course with a start and end date. It's a lab. We build things here, and we keep building.

  • Every new AI agent as it ships — before anyone else
  • Monthly live build sessions
  • Notion content hub template + setup guide
  • Brand voice documentation framework
  • Training on Claude, Claude Code, and AI agents — without the tech overwhelm
  • A community of established business owners actually doing this
Join The AI Agent Lab →
Between builds
The AI Agent Lab
🔬

Currently in early access — the builds are happening, the agents are shipping.

Join the waitlist to get in first

The builds keep coming. Don't miss the next one.

Join the Lab →
Writing

Honest writing about AI, business, and building on the road.

No hype. No theory. What's actually working, what broke, what I figured out in a Baja café at 6am. I write about building AI systems for real businesses — the decisions, the mistakes, the things that changed how I work.

Read on Substack →
Substack · lizzyeast
Coming soon
The honest guide to building your first AI content system — without the hype
Coming soon
Why most AI tools fail business owners — and what actually fixes it
lizzyeast.substack.com Subscribe →